Product Description
Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts … More >>
Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords
You might be interested in:
[...] Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords | BudiWib… [...]
When I read a book of this type it has to pass two tests before I’ll consider it worthwhile:
1) Does the author practice what he/she preaches? (i.e. Can they show that they’ve used their own techniques to be successful?
2) Do they have real numbers to prove what they say?
This book succeeds on both accounts. The author seems to have applied these techniques to his own business to great success. It’s also very clear that he loves numbers and data, which is an important key to proving his points.
What’s more is that this book is dead simple. You don’t have to sift through hundreds of pages of fluff to get to the real meat.
Both neophytes and seasoned pros will get something out of this book. Highly recommended!
Rating: 5 / 5
While this book was filled with good ideas, I have to admit that there was one idea specifically that made me sit up, get the highlighter and mark the page. I wanted to see if this one idea was true. And sure enough I went through a clients reports and found the information from my client was a near exact match to what the author said would be true. And sure enough that one idea, this one “Keyword”, was not bringing any where near the value it was costing.
I would love to tell you this simple idea, but I feel the cost of the book and the few hours spent reading are easily recovered and the author deserves the reward of a couple dollars, so I cant bring myself to share this “secret”. Buy the book, find your own secrets…..
Rating: 5 / 5
Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords
Rich Stokes has done a very commendable job at outlining the most important and useful parts of Adwords management from a perspective that commands attention. He lays it out here for the marketer or business which may not have their own agency and provides great value.
A good companion work to Perry Marshall, Kirt Christensen and Greg Cesar. Rich presents a wide range of tools that are available as well as his own Adgooroo product in a balanced manner.
Rating: 4 / 5
This is a good book and it has a number of great ideas and I learned a lot reading it. But,I’d like to see more detail on those ideas. For example, the books talks about the right way to set up adgroups, but doesn’t talk about the logic behind grouping keywords.
Rating: 4 / 5
It’s incredible, but I never could imagine, that I will give 5 stars to book, that makes advertising of authors book.
But it’s really rocks! There is a numerous new insights, and a-ha moments in. After a more than 5 years in PPC and SEM in general i found this book short, juicy and lot of gems rich. It’s really, a good surprise.
Rating: 5 / 5
[...] Mastering Search Advertising: How the Top 3% of Search Advertisers … [...]
[...] Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords | BudiWib… [...]